At my sister’s luxury brand launch, she locked my son in a 95° glass cage, “He Was Ruining My Livestream” Moments later, my boy collapsed, gasping for air from a severe allergic reaction. “Give me the EpiPen,” I shouted. She smirked and tucked it behind her back while Mom leaned over and whispered, “Fix your face. You’re embarrassing the family.” Then the event’s livestream camera zoomed in…

Stephanie’s entire “empire” was resting on a single 40-foot container currently floating toward the Port of Long Beach. It contained $120,000 worth of product—money she had borrowed from high-interest private lenders because I had refused to fund this specific venture.

In economics, there is a concept called the Sunk Cost Fallacy. it’s the human tendency to follow through on an endeavor if we have already invested time, money, or effort into it, even if the current costs outweigh the benefits.